Greg Reffner, CEO & Founder of Abstrakt, interviews our very first guest… John Walter, COO at ZMAXINC and host of the CX, AI, and Outsourcing Podcast.

John crushes the first episode on Net Promoter Score.

He dives into how he disagrees with how most companies measure NPS.

“You can’t measure customer loyalty on a single call. Data is being skewed with how most companies are measuring it.”

If you could only do one thing to improve NPS, John recommends investing in AI and data analytics technology.